Verified UK campaign installs
180K+ verified UK reviews
+36% post-creative optimization
Dominating UK food & grocery
1. The ASO Challenge & Strategic Approach
In the fiercely competitive UK food delivery market across London, Manchester, Birmingham, and Edinburgh, Deliveroo needed to capture top placement for transactional food searches and rapid grocery delivery queries:
- Hyper-Local UK Food Terms: Optimized metadata for British culinary queries ("takeaway near me", "late night food delivery London", "sunday roast delivery", "grocery delivery under 30 mins").
- Localized Creative Gallery: Redesigned iOS screenshots highlighting beloved British restaurant partnerships (Dishoom, Wagamama, Five Guys) and live rider GPS map tracking.
- Seasonal A/B Creative Testing: Deployed dynamic seasonal screenshot sets for major football tournaments, bank holidays, and festive delivery rushes, boosting conversion by +36.4%.
2. Keyword Ranking Performance
| Target Search Keyword | Category / Region | Rank Position | Search Volume & Impact |
|---|---|---|---|
| food delivery uk | Food & Drink (UK) | #1 Rank | Highest volume food ordering search query in Britain. |
| takeaway near me | Local Intent (UK) | #1 Rank | High conversion intent capturing evening dinner orders nationwide. |
| late night takeaway london | Metro Localized | #1 Rank | Dominant metro keyword driving high weekend basket sizes. |
| fast grocery delivery | Grocery Express | #2 Rank | Capturing on-demand essentials, snacks, and beverage orders. |
| restaurant takeaway deals | Promotional Query | #1 Rank | Driving high-conversion first-time order promotions. |
Looking to scale food delivery or restaurant mobile orders?
We optimize app store search rankings, localized food keyword matrices, and visual galleries that convert hungry searchers into daily active diners.
Request Food App ASO Audit