iOS & Android verified
120K+ positive patient ratings
+32% after visual A/B testing
Category-leading dental terms
1. The ASO Challenge & Strategic Approach
Invisalign required an App Store Optimization strategy to target patients researching teeth straightening, dental scans, and cosmetic orthodontic consultations. We optimized the metadata funnel to convert casual oral healthcare searchers into active registered app users:
- High-Intent Dental Keywords: Embedded top dental conversion queries ("clear aligners", "invisible braces", "teeth straightening", "dentist near me") across title, subtitle, and hidden keyword fields.
- Visual CRO & Video Preview: Designed a 5-step panoramic gallery displaying virtual smile simulations (SmileView™) and remote doctor photo check-ins, lifting install conversion rate by +32.1%.
- Ratings & Review Optimization: Automated in-app prompt triggers post-first scan, raising the active average rating to 4.8★ and securing top placement in iOS Medical & Health categories.
2. Keyword Ranking Performance
| Target Search Keyword | Category / Region | Rank Position | Search Volume & Impact |
|---|---|---|---|
| clear aligners | Orthodontics (USA) | #1 Rank | Highest volume procedure search in US Medical category. |
| teeth straightening app | Dental Technology | #1 Rank | Primary non-branded discovery keyword driving organic installs. |
| invisible braces | Cosmetic Dentistry | #2 Rank | High-intent keyword with outstanding retention rate. |
| dental tracking scan | Clinical Utility | #1 Rank | Patients actively tracking daily aligner wear hours and progress. |
| orthodontist appointment | Local Consultation | #3 Rank | Direct clinic consultation booking trigger across major US metros. |
Need ASO growth for healthcare or clinic mobile apps?
We optimize app store metadata, visual screenshot funnels, and keyword rankings to drive top-tier organic installs for medical and dental brands.
Request ASO Strategy Audit