Job seekers & visa holders
Across iOS & Android stores
Employment & Jobs Australia
Mobile resume submission rate
1. The Employment & Visa ASO Strategy
Australia attracts hundreds of thousands of international working holidaymakers, skilled migrants, and local job seekers annually. Competing against monolithic job boards required positioning WorkinAUS as the fast-track application tool built for mobile-first applicants.
- High-Intent Search Keywords: Targeted "working holiday jobs australia", "farm work visa 417", "hospitality jobs sydney", and "mining jobs western australia".
- 1-Tap Apply Screenshot Showcase: Replaced boring job list mockups with dynamic previews showing instant resume parsing, employer chat, and instant interview scheduling. Elevated store page conversion by +36%.
- Cross-Platform Parity: Synchronized metadata across the Apple App Store and Google Play Store for consistent brand recognition across backpacker and expat communities.
2. Search & Keyword Performance
| Target Search Keyword | Category | Rank Position | Application Impact |
|---|---|---|---|
| working holiday visa jobs | Immigration & Careers | #1 Rank | Dominant term for international backpackers seeking 88-day regional work. |
| jobs in australia for foreigners | Expat Employment | #2 Rank | Captures overseas talent researching Australian work permits. |
| workinaus | Branded Query | #1 Rank | High retention from university career fairs and recruitment events. |
| hospitality jobs melbourne | Regional Industry | #3 Rank | Drives barista, chef, and hotel staffing applicants directly to employers. |
| regional work australia | Visa Compliance | #2 Rank | Essential tool for backpackers fulfilling second and third-year visa requirements. |
3. Store Links & Live Profiles
Apple App Store
Official iOS app with quick apply and profile resume builder.
Open App Store ↗Google Play Store
Android release for job seekers across all Australian states and territories.
Open Google Play ↗Official Web Platform
workinaus.com.au — employment search portal with thousands of live job posts.
Visit Website ↗Building a job board, community or marketplace app?
We build organic ASO funnels that lower your user acquisition costs and attract qualified, active users organically.
Discuss Your App Growth