Strong catalog, weak category SEO
1. Executive summary
The store ranks for brand terms but loses revenue on category and commercial keywords. Duplicate titles, thin collection pages, and missing product schema are the biggest blockers.
2. Priority findings
| Issue | Impact | Effort | Action |
|---|---|---|---|
| Duplicate product titles | High | Med | Unique title templates per SKU |
| Thin collection pages | High | Med | Add copy, FAQs, internal links |
| Missing Product schema | Med | Low | JSON-LD with price & availability |
| Orphan product URLs | Med | Low | Link from collections & related |
| Slow PDP images | Low | Med | WebP + lazy load |
3. Revenue keyword gaps
Category terms
High intent · Not ranking · Build 6 optimized collection pages
Product + brand
Medium intent · Page 2 · Improve titles & reviews markup
“Best / buy” queries
Commercial · Missing · Add comparison & guide content
4. 45-day ecommerce plan
- Fix title/meta templates for products and collections.
- Expand top 8 collection pages with SEO copy + FAQs.
- Ship Product / Offer / Review schema sitewide.
- Internal link bestsellers from homepage & blog.
- Track organic revenue, add-to-cart, and ranking weekly.
This is a sample ecommerce SEO report for portfolio demonstration.
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