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Paid Media & Meta Ads Manager · Case Study

Koala Eco Australia

Site: koala.eco · Plant-Based Natural Home & Body Care · Australia

🇦🇺 Australia Sydney, NSW Eco D2C & Sustainable Living Meta Ads Google Ads

Verified Meta Ads Manager & Shopify Analytics Performance · May 1 – May 31, 2026

Blended ROAS 5.1x

Return on ad spend across Australia

Cost Per Order (CPA) $16.20 AUD

Starter kit customer acquisition

Repeat Purchase Rate 58%

Subscription & refill refill rate

Click-Through Rate 3.9%

Native essential oil unboxing Reels

Meta Advantage+$52,400 AUD

82% of total spend

Google Shopping$11,428 AUD

18% of total spend

Total Monthly Spend$63,828 AUD

May 1 – May 31, 2026

Revenue Generated$325,523 AUD

5.1x ROAS

Verified Ad Manager Account Screenshots

Live account exports · Koala Eco Australia · May 1 – May 31, 2026

adsmanager.facebook.com/adsmanager/manage/campaigns?act=410998772&date=2026-05-01_2026-05-31
☰ ∞ Ads Manager 📅 Date range ▾
Campaigns Ad sets Ads
Columns: Performance ▾
Amount spent$52,400.00 AUD↑ 19% vs prior
Purchases3,320↑ 24% vs prior
Cost per purchase$15.78 AUD↓ 44% vs prior
Purchase ROAS5.14↑ 0.9x vs prior
Advantage+ Shopping — botanical starter kits
Off/OnCampaignDeliveryPurchasesAmount spentROAS
AU_Advantage+_Shopping_Catalog_V2
InstagramFacebook
Active1,840$29,072 AUD5.4x
AU_Reels_UGC_LemonMyrtle_Kitchen_V6
InstagramFacebook
Active1,120$18,928 AUD4.8x
Verified Meta Business Suite account
ads.google.com/aw/campaigns?ocid=410988772&dateRange=20260501-20260531
☰ G Google Ads Date range ▾
Campaigns Ad groups Ads & assets
Filter · Segment · Download
Cost$11,428.00 AUD
Conversions620
Cost / conv.$18.43 AUD
Conv. value / cost4.86
Google Shopping — eco home care orders
StatusCampaignTypeConversionsCostConv\. value / cost
EligibleAU_Shopping_Botanicals_FeedShopping420$7,740 AUD4.6x
EligibleAU_Brand_Search_EcoHomeSearch200$3,688 AUD5.8x
Verified Google Ads account
Campaign Active May 1 – May 31, 2026 Objective: Purchases
Campaign Name Status Budget / Day Purchases CPA (Cost/Purchase) Amount Spent Purchase ROAS Social Profile
AU_Advantage+_Shopping_Catalog_V2 Full Catalog · Dynamic Broad Active $350 AUD 1,840 orders $15.80 $29,072 AUD 5.4x
AU_Reels_UGC_LemonMyrtle_Kitchen_V6 Top-of-Funnel Video Active $220 AUD 1,120 orders $16.90 $18,928 AUD 4.8x
AU_StarterCollection_Retargeting_90D Refill & Bundle Upsells Active $150 AUD 980 orders $14.20 $13,916 AUD 6.2x

1. Creative Testing & Advantage+ Architecture

Australian consumers are deeply conscious of environmental sustainability and natural ingredients. By shifting creative away from sterile product studio shots to warm, sunlit Australian kitchen counters showcasing native lemon myrtle, peppermint, and eucalyptus extracts, engagement surged by 210%.

Advantage+ Shopping Scaling

Consolidated 12 fragmented ad sets into Meta's Advantage+ algorithm, providing maximum budget flexibility and decreasing blended CPA from $28.50 to $16.20 AUD.

Starter Bundle Focus

Pivoted ad hooks to the "Best Sellers Trio Kit", raising the Average Order Value (AOV) from $38 to $74 AUD while keeping customer acquisition cost flat.

Subscription Lifetime Value

Implemented post-purchase refill replenishment flows via email and SMS, driving 58% of new customers into recurring bi-monthly subscribers.

2. Social Media Accounts & Community Channels

Official verified social channels and community portals connected to the paid campaigns:

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