Share of local pack impressions (est.)
New reviews / 90 days
1. Local search findings
- Google Business Profile: Categories incomplete; missing services & weekly posts.
- Citations: NAP mismatches on 5 directories — hurting Maps trust.
- Reviews: 4.3★ average; response rate only 40%.
- Landing pages: No city/service combination pages for top queries.
2. AEO (Answer Engine) checklist
| Signal | Status | Recommendation |
|---|---|---|
| FAQ blocks on money pages | Missing | Add 6–8 buyer questions per service |
| FAQPage schema | Missing | Implement validated JSON-LD |
| Clear answer paragraphs | Partial | Lead sections with 40–60 word answers |
| HowTo / Service schema | Partial | Mark up primary services |
3. GEO (AI / generative search) snapshot
ChatGPT / Perplexity
Brand rarely cited for category queries. Strengthen entity pages, About, and third-party mentions.
Google AI Overviews
Competitor pages with structured FAQs appear more often. Match depth + freshness.
Entity clarity
Inconsistent brand name variants across web. Standardize “Brand + City + Service”.
4. Recommended 60-day roadmap
- Clean GBP: categories, photos, services, Q&A, weekly updates.
- Fix NAP citations; push for 15+ review responses.
- Publish 3 location/service pages with AEO-ready FAQs.
- Earn 3 relevant local mentions / partnerships for GEO signals.
- Track Maps calls, direction clicks, and AI citation checks monthly.
Sample Local SEO + AEO + GEO report for portfolio demos. Live client reports include dashboards and monthly deltas.
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