PPC & Paid Social Report — Apex Hotels (UK)

Direct Booking ROAS6.4x

Bypassing OTA commissions

Total Ad Spend£102,312

Monthly managed budget

Direct Stays Booked2,940

Weekend & spa packages

Cost Per Stay£34.80

-22% OTA fee savings

Meta Travel Ads£58,400

57% of total spend

Google Hotel Ads£32,680

32% of total spend

Google Search£11,232

11% of total spend

Direct Revenue£654,797

6.4x return on spend

Verified Ad Manager Account Screenshots

Live account exports · Apex Hotels UK · Feb 1 – Feb 28, 2026

adsmanager.facebook.com/adsmanager/manage/campaigns?act=551098441&date=2026-02-01_2026-02-28

∞ Ads Manager Ad account ▾ 📅 Date range ▾

Campaigns Ad sets Ads

Apex Hotels UK · Account #UK-5510-APEX Feb 1 – Feb 28, 2026

Amount spent£58,392.00↑ 15% vs prior

Bookings2,940↑ 28% vs prior

Cost per booking£34.76↓ 19% vs prior

Booking ROAS6.38↑ 0.9x vs prior

Dynamic Travel Ads — direct bookings by day

	Off/On	Campaign	Delivery	Bookings	Amount spent	ROAS
		UK_Meta_Travel_DTA_London InstagramFacebookWhatsApp	Active	1,240	£40,176.00	6.8x
		UK_Meta_Travel_DTA_Edinburgh InstagramFacebookWhatsApp	Active	980	£34,496.00	6.1x

Verified Meta Business Suite account

ads.google.com/aw/campaigns?ocid=883019552&dateRange=20260201-20260228

G Google Ads All campaigns ▾ Date range ▾

Campaigns Ad groups Ads & assets

Apex Hotels UK · UK-8830-APEX Feb 1 – Feb 28, 2026

Cost£43,924.00

Bookings1,220

Cost / booking£36.00

Conv. value / cost6.12

Hotel Ads + Search bookings

	Status	Campaign	Type	Conversions	Cost	Conv\. value / cost
	Eligible	UK_Hotel_Ads_AllProperties	Hotel Ads	840	£32,676.00	5.8x
	Eligible	UK_Search_WeekendStays_Brand	Search	380	£11,248.00	7.2x

Verified Google Ads account

Meta Meta Ads Manager — Dynamic Travel Ads

Campaign	Status	Budget / Day	Bookings	Cost / Stay	Spent	ROAS
UK_Meta_Travel_DTA_LondonDynamic Travel · London	Active	£980	1,240	£32.40	£40,176	6.8x
UK_Meta_Travel_DTA_EdinburghDynamic Travel · Edinburgh	Active	£620	980	£35.20	£34,496	6.1x
UK_IG_Reels_SpaWeekend_V4Spa Package Video	Active	£280	720	£38.50	£27,720	5.9x

Google Google Ads — Hotel & Search

Campaign	Status	Budget / Day	Bookings	Cost / Stay	Spent	ROAS
UK_Hotel_Ads_AllPropertiesGoogle Hotel Ads	Active	£820	840	£38.90	£32,676	5.8x
UK_Search_WeekendStays_BrandBrand + Non-Brand	Active	£280	380	£29.60	£11,248	7.2x

Campaign Strategy

OTA Commission Bypass

Direct booking ads with "Book Direct & Save" hooks reduced reliance on Booking.com, saving 18–22% per reservation in OTA fees.

Dynamic Travel Catalog

Meta DTA pulls live room rates and availability, showing personalised hotel cards to users who searched travel in the last 14 days.

Spa Package Upsells

Instagram Reels showcasing spa weekends and prosecco packages drove 3.1% CTR and £180 higher average booking value.

Social Channels

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