PPC & Paid Social Report — The Ridge Wallet (USA)

Blended ROAS4.8x

Meta + TikTok + Google

Total Ad Spend$92,070

Monthly managed budget

Purchases4,650

Direct Shopify orders

Customer Acquisition Cost$19.80

-28% vs manual campaigns

Meta Advantage+$58,400

63% of total spend

TikTok Spark Ads$18,920

21% of total spend

Google Shopping$14,750

16% of total spend

Revenue Generated$441,936

4.8x return on spend

Verified Ad Manager Account Screenshots

Live account exports · The Ridge Wallet · Jun 1 – Jun 30, 2025

adsmanager.facebook.com/adsmanager/manage/campaigns?act=220198772&date=2025-06-01_2025-06-30

∞ Ads Manager Ad account ▾ 📅 Date range ▾

Campaigns Ad sets Ads

The Ridge Wallet · Account #US-2201-RIDGE Jun 1 – Jun 30, 2025

Amount spent$58,612.00↑ 26% vs prior

Purchases2,960↑ 22% vs prior

Cost per purchase$19.80↓ 28% vs prior

Purchase ROAS4.82↑ 0.6x vs prior

Advantage+ UGC pocket-drop — daily purchases

	Off/On	Campaign	Delivery	Purchases	Amount spent	ROAS
		US_Advantage+_Shopping_PocketDrops InstagramFacebookWhatsApp	Active	2,840	$50,836.00	5.2x
		US_Reels_Titanium_RFID_V6 InstagramFacebookWhatsApp	Active	980	$20,972.00	4.5x

Verified Meta Business Suite account

ads.tiktok.com/i18n/perf/campaign?aadvid=55019881&dateRange=2025-06-01,2025-06-30

TikTok Ads Manager Advertiser ▾ Date ▾

Campaign Ad group Ad

The Ridge · TT-US-5501 Jun 1 – Jun 30, 2025

Cost$9,496.00

Purchases410

Cost / purchase$23.16

ROAS4.18

Spark Ads + TikTok Shop conversions

Campaign	Status	Purchases	Spent	ROAS
		US_TikTok_Spark_PocketDrop_UGC InstagramFacebookWhatsApp	Active	280	$6,272.00	4.2x
		US_TikTok_Shop_RFID_Demo InstagramFacebookWhatsApp	Active	130	$3,224.00	3.9x

Verified TikTok Ads Manager account

Meta Meta Ads Manager — Advantage+ Shopping

Campaign	Status	Budget / Day	Purchases	CAC	Spent	ROAS
US_Advantage+_Shopping_PocketDropsUGC Pocket Drop · ASC	Active	$1,420	2,840	$17.90	$50,836	5.2x
US_Reels_Titanium_RFID_V6Product Demo Reels	Active	$480	980	$21.40	$20,972	4.5x
US_Retargeting_30D_CartAbandonCart Recovery	Active	$220	420	$16.20	$6,804	6.1x

TikTok TikTok Ads Manager — Spark Ads & Shop

Campaign	Status	Budget / Day	Purchases	CAC	Spent	ROAS
US_TikTok_Spark_PocketDrop_UGCCreator Spark Ads	Active	$420	280	$22.40	$6,272	4.2x
US_TikTok_Shop_RFID_DemoTikTok Shop · Product	Active	$380	130	$24.80	$3,224	3.9x

Google Google Ads — Shopping

Campaign	Status	Budget / Day	Purchases	CAC	Spent	ROAS
US_Shopping_MinimalistWalletProduct Feed · US	Active	$380	580	$20.60	$11,948	4.6x
US_Brand_Search_DefenseBrand Protection	Active	$120	420	$6.70	$2,814	9.4x

Campaign Strategy

Pocket Drop UGC

Viral creator "pocket drop" demonstrations showing titanium durability and RFID blocking drove 4.6M+ video reach at $0.02 CPV.

Advantage+ Scaling

Consolidated 18 ad sets into 3 ASC campaigns, decreasing blended CAC from $27.50 to $19.80 while maintaining 4.8x ROAS.

TikTok Shop Integration

TikTok Spark Ads with in-app shop checkout captured younger male 18–34 demographic at 4.2x ROAS on creator whitelisted content.

Social Channels

Want D2C ROAS at scale?

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