Meta + Google combined
Monthly managed budget
Catalog & gifting orders
-31% vs manual campaigns
Meta ASC Budget£72,200
67% of total spend
Google Shopping£24,880
23% of total spend
Google PMax£11,408
10% of total spend
Revenue Generated£585,835
5.4x return on spend
Verified Ad Manager Account Screenshots
Live account exports · The Tartan Blanket Co. · Nov 1 – Nov 30, 2025
ads.google.com/aw/campaigns?ocid=772019884&dateRange=20251101-20251130
Cost£36,288.00
Conversions1,340
Cost / conv.£27.08
Conv. value / cost5.12
Shopping + PMax conversions
| Status | Campaign | Type | Conversions | Cost | Conv\. value / cost | |
|---|---|---|---|---|---|---|
| Eligible | UK_Shopping_Standard_Catalog | Shopping | 620 | £20,088.00 | 4.9x | |
| Eligible | UK_PMax_Gifting_Seasonal | Performance Max | 380 | £11,408.00 | 5.2x |
Meta Ads Manager — Advantage+ Shopping
Google Google Ads — Shopping & PMax
| Campaign | Status | Budget / Day | Conversions | CPA | Spent | ROAS |
|---|---|---|---|---|---|---|
| UK_Shopping_Standard_CatalogProduct Feed · UK | Active | £680 | 620 | £32.40 | £20,088 | 4.9x |
| UK_PMax_Gifting_SeasonalPerformance Max | Active | £380 | 380 | £30.02 | £11,408 | 5.2x |
| UK_Brand_Search_DefenseBrand Protection | Active | £160 | 340 | £14.10 | £4,794 | 8.1x |
Campaign Strategy
Advantage+ Consolidation
Merged 14 ad sets into 3 ASC campaigns, letting Meta's algorithm allocate budget dynamically and reducing CPA from £41 to £28.40.
Monogramming Hook
Personalised gift messaging on Instagram Stories raised AOV from £68 to £94 while keeping conversion rate stable at 2.9%.
Google Shopping Synergy
Shopping feed optimisation with custom labels for bestsellers captured high-intent gift searches during Q4 peak season.
Social Channels
Want catalog ROAS at scale?
We build Meta ASC and Google Shopping systems for D2C brands across the UK and Europe.
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