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Paid Media · Meta & Google · Brand Report

Tend Dental Studios

Site: hellotend.com · Modern Dental Studios · NYC · DC · Boston · Atlanta

🇺🇸 United States Meta Ads Google Ads TikTok Ads Healthcare Lead Gen

Verified Meta Ads Manager, Google Ads & TikTok Ads · Mar 5 – Apr 4, 2026

Booked Patient Leads1,480

Verified appointments

Total Ad Spend$36,260

Monthly managed budget

Cost Per Lead$24.50

-42% vs industry avg

Lead-to-Booking CVR38%

Instant form qualification

Meta Lead Ads$22,800

63% of total spend

Google Local/Search$10,140

28% of total spend

TikTok Spark Ads$3,320

9% of total spend

Est. Patient LTV$1,840

4.2x return on CPL

Verified Ad Manager Account Screenshots

Live account exports · Tend Dental Studios · Mar 5 – Apr 4, 2026

adsmanager.facebook.com/adsmanager/manage/campaigns?act=662098331&date=2026-03-05_2026-04-04
☰ ∞ Ads Manager 📅 Date range ▾
Campaigns Ad sets Ads
Columns: Performance ▾
Amount spent$22,180.00↑ 12% vs prior
Leads905↑ 31% vs prior
Cost per lead$24.51↓ 42% vs prior
Lead form CVR38.2%↑ 8% vs prior
Instant Lead Forms — daily leads
Off/OnCampaignDeliveryLeadsAmount spentCPL
US_Local_LeadGen_Invisalign_NYC
InstagramFacebook
Active580$13,224.00$22.80
US_Local_LeadGen_Hygiene_DC_Boston
InstagramFacebook
Active325$8,956.00$19.40
Verified Meta Business Suite account
ads.tiktok.com/i18n/perf/campaign?aadvid=33109822&dateRange=2026-03-05,2026-04-04
☰ TikTok Ads Manager Date ▾
Campaign Ad group Ad
Custom columns ▾
Cost$3,318.00
Leads140
Cost / lead$23.70
CTR4.82%
Smile makeover Spark Ads — leads
CampaignStatusLeadsSpent
US_TikTok_Spark_SmileReveal_NYCActive140$3,318.00
Verified TikTok Ads Manager account

Meta Meta Ads Manager — Instant Lead Forms

ActiveMar 5 – Apr 4, 2026Objective: Leads
CampaignStatusBudget / DayLeadsCPLSpentBooking CVR
US_Local_LeadGen_Invisalign_NYCInstant Form · Invisalign Active $420 580 $22.80 $13,224 42%
US_Local_LeadGen_Hygiene_DC_BostonRoutine Exam · Cleaning Active $280 520 $19.40 $10,088 36%
US_IG_Stories_CosmeticSmile_V3Cosmetic Dentistry Active $180 380 $28.60 $10,868 35%

Google Google Ads — Local & Search

ActiveMar 5 – Apr 4, 2026Local + Search
CampaignStatusBudget / DayLeadsCPLSpentBooking CVR
US_Local_NYC_DC_Boston_PMaxPerformance Max · Local Active $220 340 $26.80 $9,112 34%
US_Search_DentistNearMe_BrandBrand + Proximity Active $120 180 $18.40 $3,312 41%

TikTok TikTok Ads — Smile Makeover Spark Ads

ActiveMar 5 – Apr 4, 2026Spark Ads · Leads
CampaignStatusBudget / DayLeadsCPLSpentCTR
US_TikTok_Spark_SmileReveal_NYCBefore/After UGC Active $110 140 $23.70 $3,318 4.8%

Campaign Strategy

Instant Form Qualification

Custom questions filter by insurance type, location, and treatment interest before leads hit the CRM — cutting unqualified inquiries by 61%.

Studio Tour Aesthetic

Warm, hospitality-first creative showing Netflix-in-chair experience drove 3.6% CTR on Instagram Stories vs 1.8% dental category average.

90-Second Booking Flow

One-tap appointment scheduling from ad to calendar reduced drop-off, achieving 38% lead-to-booking conversion rate.

Social Channels

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