Verified international profiles
-46% below industry average
High-engagement Instagram Reels
Two-step instant qualification form
Meta Lead Ads$78,400 AUD
86% of total spend
TikTok Spark Ads$13,180 AUD
14% of total spend
Total Monthly Spend$91,580 AUD
Jan 15 – Feb 14, 2026
Qualified Candidates48,200+
64% profile completion
Verified Ad Manager Account Screenshots
Live account exports · WorkinAUS · Jan 15 – Feb 14, 2026
ads.tiktok.com/i18n/perf/campaign?aadvid=92810441&dateRange=2026-01-15,2026-02-14
Cost$13,180 AUD
Leads6,940
Cost / lead$1.90 AUD
CTR4.6%
Creator travel Spark Ads — leads
| Campaign | Status | Leads | Spent |
|---|---|---|---|
| AU_TikTok_Spark_Backpacker_UGC | Active | 6,940 | $13,180 AUD |
1. Campaign Architecture & Lead Qualification
Recruiting working holiday makers and skilled trades to Australia requires overcoming trust barriers and geographical distance. By deploying native creator video testimonials showing real UK and European backpackers who landed jobs in Sydney, Melbourne, and Byron Bay, cost per lead dropped from $3.50 to $1.90 AUD.
Dynamic Pre-Qualification
Meta Instant Forms ask for passport country, current visa status, and trade skills before submission, eliminating unqualified entries before they hit the CRM.
Creator Whitelisting
Partnered with popular Australian travel creators on Instagram Reels and TikTok, running dark-post ads with authentic travel storytelling.
Automated WhatsApp Followup
Leads are automatically greeted within 90 seconds via WhatsApp Business API, boosting verified CV submission rates to 64%.
2. Social Media Accounts & Channels
Official verified social channels and community portals connected to the paid campaigns:
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